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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand image"
~subject:"Ethics"
~subject:"Führungskräfte"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Ethics
Führungskräfte
Multinationales Unternehmen
Consumer behaviour
14
Konsumentenverhalten
14
Markenimage
12
Brand management
7
Markenführung
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
5
Internationales Marketing
5
Brand
4
Markenartikel
4
Beziehungsmarketing
3
Consumer-brand identification
3
Measurement
3
Messung
3
Relationship marketing
3
Advertising effects
2
Betriebliche Kennzahl
2
Bibliometrics
2
Bibliometrie
2
C-OAR-SE
2
Consumer dispositions
2
Consumer-brand relationships
2
Country image
2
Financial ratio
2
Global brands
2
Impact assessment
2
Measurement theory
2
Multi-item scales
2
Operations Research
2
Operations research
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Single items
2
Werbewirkung
2
Wirkungsanalyse
2
Ad attitudes
1
Advertising
1
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Article
12
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Article in journal
Case study
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12
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English
Author
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Diamantopoulos, Adamantios
Lämsä, Anna-Maija
10
Vitell, Scott J.
10
Melé Carné, Domènec
9
Foroudi, Pantea
8
Kraus, Sascha
8
Bagozzi, Richard P.
7
Caldwell, Cam
7
Ciravegna, Luciano
7
He, Hongwei
7
Kaptein, Muel
7
Sharma, Piyush
7
Valette-Florence, Pierre
7
Weber, James
7
Gupta, Suraksha
6
Melewar, T. C.
6
Merchant, Altaf
6
Micevski, Milena
6
Quaquebeke, Niels van
6
Singh, Jatinder Jit
6
Valentine, Sean
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Brenes, Esteban R.
5
Buckley, Peter J.
5
Chowdhury, Rafi M. M. I.
5
Cohen, Jeffrey
5
De Cremer, David
5
Fernando, Mario
5
Fontrodona, Joan
5
Ghauri, Pervez N.
5
Iglesias, Oriol
5
Jiménez, Alfredo
5
Kaplan, Steven E.
5
Karakas, Fahri
5
Lo, Fang Yi
5
Malik, Ashish
5
Michel, Géraldine
5
Newman, Alexander
5
Oghazi, Pejvak
5
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of international marketing
7
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
12
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1
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10
of
12
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1
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
7
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
8
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
9
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
10
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
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