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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
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Consumer behaviour
Unternehmensethik
1,477
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1,468
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1,411
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990
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950
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Vitell, Scott J.
7
Muehling, Darrel D.
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Pelsmacker, Patrick de
5
Singh, Jatinder Jit
5
Um, Nam-Hyun
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Grohmann, Bianca
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4
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Román, Sergio
4
Schlegelmilch, Bodo B.
4
Schultz, Don E.
4
Xie, Guang-Xin
4
Arli, Denni
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Bigné Alcañiz, J. Enrique
3
Bodur, H. Onur
3
De Bock, Tine
3
Dodoo, Naa Amponsah
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Doran, Caroline Josephine
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Gentina, Élodie
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Lu, Long-Chuan
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Markovic, Stefan
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Peloza, John
3
Pentina, Iryna
3
Phua, Joe
3
Sierra, Vicenta
3
Varan, Duane
3
Walker, Matthew
3
Zhang, Lixuan
3
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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Journal of Consumer Marketing
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Tourism management : research, policies, practice
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Cogent business & management
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
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SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
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ECONIS (ZBW)
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61
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
62
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
63
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
64
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
65
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
66
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
Shaalan, Ahmed
;
Hegazy, Ahmed
;
Tourky, Marwa
;
Elshaer, …
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 38-72
Persistent link: https://www.econbiz.de/10012697021
Saved in:
67
Visual cognition of fake news : the effects of consumer brand engagement
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Santini, …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 681-701
Persistent link: https://www.econbiz.de/10013371063
Saved in:
68
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
69
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
70
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
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