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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Marketing management"
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Marketing management
Unternehmensethik
1,483
Business ethics
1,479
Corporate social responsibility
1,429
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701
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700
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Fam, Kim Shyan
3
Liu, Gordon
3
Spence, Charles
3
Balmer, John M. T.
2
Boulding, William
2
Chang, Chun-Tuan
2
Choi, Seung-chan
2
Christen, Markus
2
Colbert, François
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Johnson, Jean L.
2
Ko, Wai Wai
2
Martin, Kelly D.
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Saini, Amit
2
Sriram, S.
2
Steinberg, Richard H.
2
Villas-Boas, J. Miguel
2
Vitell, Scott J.
2
Acikdilli, Gaye
1
Agarwal, Ritu
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Akdeniz, Billur
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Amazeen, Michelle
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Anker, Thomas Boysen
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Bailey, Ainsworth A.
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Balachander, Subramanian
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Barrena, Ramo
1
Basso, Frédéric
1
Basu, Rituparna
1
Batinic, Bernad
1
Ben Rhouma, Tarek
1
Berger, Sebastian
1
Boleslavsky, Raphael
1
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Journal of business ethics : JOBE
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
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ECONIS (ZBW)
133
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133
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1
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
4
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
5
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
6
CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
Saved in:
7
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
8
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
9
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
10
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
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