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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Anderson, Erin"
~person:"Bonaccorsi, Andrea"
~person:"Diamantopoulos, Adamantios"
~person:"Ghauri, Pervez N."
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Search: subject_exact:"Multinationales Marketing"
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International marketing
10
Internationales Marketing
10
Consumer behaviour
6
Konsumentenverhalten
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Brand image
5
Brand management
5
Markenführung
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Anderson, Erin
Bonaccorsi, Andrea
Diamantopoulos, Adamantios
Ghauri, Pervez N.
Laroche, Michel
10
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Samiee, Saeed
4
Bartikowski, Boris
3
Cavusgil, S. Tamer
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Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
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Sharma, Piyush
3
Teng, Lefa
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Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Aulakh, Preet S.
2
Bello, Daniel C.
2
Boso, Nathaniel
2
Brettel, Malte
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Cardinali, Silvio
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Craig, C. S.
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Douglas, Susan P.
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Engelen, Andreas
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Griffith, David A.
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Hult, G. Tomas M.
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Jebarajakirthy, Charles
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Ko, Eunju
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Kotabe, Masaaki
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Journal of business research : JBR
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of international marketing
6
International marketing review
3
Advances in international marketing
1
Economia e politica industriale
1
Entrepreneurship in international marketing
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing in the fast changing world
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Measurement and research methods in international marketing
1
Multicultural perspectives in customer behaviour
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
10
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10
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1
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
3
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
6
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
7
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
On the relationship between firm size and export intensity
Bonaccorsi, Andrea
- In:
Journal of international business studies : JIBS ; an …
23
(
1992
)
4
,
pp. 605-635
Persistent link: https://www.econbiz.de/10001137094
Saved in:
10
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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