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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Werbung"
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Search: subject:"Promotion"
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Einzelhandel
Werbung
Sales promotion
83
Verkaufsförderung
83
Consumer behaviour
57
Konsumentenverhalten
57
Preismanagement
26
Pricing strategy
26
Gesundheitsvorsorge
22
Preventive care
22
Low-cost strategy
19
Niedrigpreisstrategie
19
Marketing management
13
Marketingmanagement
13
USA
13
United States
13
Advertising effects
12
Retail trade
12
Werbewirkung
12
Theorie
10
Theory
10
Advertising
8
Außenwirtschaftsförderung
8
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Trade promotion
8
Emotion
7
Health
7
Ladengestaltung
7
Rabatt
7
Rebate
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Bibliometrics
6
Bibliometrie
6
Eating habit
6
Ernährungsverhalten
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Assaf, A. Georges
1
Basu, Rituparna
1
Behl, Abhishek
1
Bogomolova, Svetlana
1
Byun, Kyung-Ah
1
Choi, Hojoon
1
Choi, Seung-chan
1
Cowan, Kirsten
1
Dass, Mayukh
1
Dewani, Prem Prakash
1
Dost, Florian
1
Duhan, Dale F.
1
Farías, Pablo
1
Fink, Elian
1
Flores, Arturo A.
1
Haenlein, Michael
1
Hasford, Jonathan
1
Hidalgo, Pedro
1
Hing, Nerilee
1
Inostroza-Quezada, Ignacio E.
1
Katona, Zsolt
1
Kennedy, Rachel
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Lamont, Matthew
1
Libai, Barak
1
Makienko, Igor
1
Manzur, Enrique
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Milberg, Sandra J.
1
Mitakakis, Chrissy
1
Nigam, Achint
1
Oh, Sangdo
1
Olavarrieta, Sergio
1
Ortinau, David J.
1
Paul, Justin
1
Pereira, Vijay
1
Phieler, Ulrike
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Raghubir, Priya
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Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
29
Journal of retailing
15
European journal of operational research : EJOR
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of production economics
7
International journal of retail & distribution management
7
Journal of promotion management : JPM
7
The international review of retail, distribution and consumer research
7
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising research
5
Journal of marketing communications
5
Domestic commerce series
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of historical research in marketing
4
Journal of marketing research : JMR
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
American journal of agricultural economics
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
European research studies
3
International journal of production research
3
International review on public and non-profit marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
Working papers / Bureau of Economics, Federal Trade Commission
3
Administrative Sciences : open access journal
2
Agribusiness : an internat. journal
2
CESifo Working Paper Series
2
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ECONIS (ZBW)
19
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1
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19
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1
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
2
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
5
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Retailers' and manufacturers' price-
promotion
decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
10
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
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