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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The sports business in the Pacific Rim : economics and policy"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Professioneller Sport"
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Consumer behaviour
Konsumentenverhalten
Professional sports
39
Profisport
39
Football
17
Fußball
17
Sportmarketing
16
Sports marketing
16
Sport
14
Sports
14
Sport organization
11
Sportorganisation
11
Ball game
8
Ballsport
8
Sport event
7
Sportveranstaltung
7
Sponsoring
6
Sponsorship
6
Sports economics
6
Sportökonomik
6
Beziehungsmarketing
5
Relationship marketing
5
South Korea
5
Südkorea
5
Innovation
4
Emotion
3
Fan engagement
3
Gambling
3
Glücksspiel
3
Japan
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3
Social web
3
Advertising
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Australia
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Australien
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Annamalai, Balamurugan
1
Backhaus, Christof
1
Brittain, Ian
1
Chiu, Weisheng
1
Cho, Heetae
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Dalakas, Vassilis
1
Dreisbach, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Gonzalez-Serrano, Maria H.
1
Hing, Nerilee
1
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1
Hultman, Magnus
1
Jane, Wen-jhan
1
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1
Joo, Hailey Hayeon
1
Lamont, Matthew
1
Leckie, Civilai
1
Lee, Craig
1
Lee, Hyun-Woo
1
Loveland, Katherine E.
1
Majumdar, Adrija
1
Marlier, Mathieu
1
McDonald, Heath
1
Merten, Sebastian
1
Mills, Hamish
1
Mills, Mark
1
Mortimer, Gary
1
Neale, Larry
1
Nichols, Bridget Satinover
1
Oghazi, Pejvak
1
Oh, Taeyeon
1
Pathak, Atul Arun
1
Porreca, Rocco
1
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1
Prayag, Girish
1
Rayne, Daniel
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Journal of business research : JBR
Journal of retailing and consumer services
The sports business in the Pacific Rim : economics and policy
Journal of sport management : the official journal of the North American Society of Sport Management
74
International journal of sport management and marketing : IJSMM
60
Sport marketing quarterly : preferred journal of the Sport Marketing Association
60
International journal of sports marketing & sponsorship
56
Sport management review
45
Journal of sports economics
43
European Sport management quarterly : ESMQ
41
International journal of sport finance
12
Applied economics letters
10
Sport, Business and Management : an international journal ; SBM
9
Journal of strategic marketing
6
Applied economics
5
Services marketing quarterly
5
Journal of behavioral and experimental economics
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
Journal of risk and financial management : JRFM
3
Working papers / Department of Economics, West Virginia University
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Discussion paper / Tinbergen Institute
2
Discussion paper series / IZA
2
Economic inquiry : journal of the Western Economic Association International
2
Eurasian business review
2
European journal of international management : EJIM
2
International journal of innovation and technology management : IJITM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of service management
2
Marketing intelligence & planning
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
4
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
5
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
6
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
7
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
10
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
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