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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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144
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Industrial marketing management : the international journal for industrial and high-tech firms
93
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
60
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of business-to-business marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
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Marketing intelligence & planning
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Journal of Islamic marketing : JIMA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
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Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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Journal of business ethics : JOBE
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The journal of business & industrial marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising research
23
The marketing review
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
Business horizons
19
Australasian marketing journal
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Journal of Islamic marketing
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Legends in marketing
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Handelsforschung
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International journal of islamic marketing and branding
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Premier reference source
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of business economics : JBE
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ECONIS (ZBW)
144
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144
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
5
The making of marketing decisions in modern marketing environments
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
8
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
Maintaining market legitimacy : a discursive-hegemonic perspective on meat
Wiart, Lucie
;
Özçaglar-Toulouse, Nil
;
Shaw, Deirdre
- In:
Journal of business research : JBR
144
(
2022
),
pp. 391-402
Persistent link: https://www.econbiz.de/10013184985
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