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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Relationship marketing"
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Relationship marketing
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Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
12
Journal of retailing and consumer services
6
The service industries journal
5
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
4
Journal of service management
4
Quality management journal : QMJ
4
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of retail & distribution management
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
The international journal of bank marketing : IJBM
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Betriebswirtschaftliche Studien
2
Electronic commerce research
2
Fundamentals of marketing research ; Vol. 3
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
2
International journal of hospitality management
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
Journal of service research
2
Journal of targeting, measurement and analysis for marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managementwissen für Studium und Praxis
2
Marketing : ZFP ; journal of research and management
2
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Total quality management & business excellence
2
Working paper series
2
A focused issue on the marketing process in organizational competence
1
Achieving excellence in stakeholder management
1
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ECONIS (ZBW)
13
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1
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13
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
The Drucker intangibles measurement system : an academic perspective
Crosby, Lawrence A.
;
Ghanbarpour, Tohid
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013492788
Saved in:
4
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
5
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
6
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
7
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
8
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
9
A more comprehensive understanding and measure of customer helping behavior
Wiggins Johnson, Jennifer
;
Rapp, Adam
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 787-792
Persistent link: https://www.econbiz.de/10009238398
Saved in:
10
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
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