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~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
~person:"Spielmann, Nathalie"
~subject:"Internet marketing"
~subject:"Markenimage"
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Internet marketing
Markenimage
Brand management
16
Markenführung
16
Consumer behaviour
12
Konsumentenverhalten
12
Luxury goods
8
Luxusgüter
8
Brand image
6
Online-Marketing
6
Brand
5
Markenartikel
5
Beziehungsmarketing
4
Fashion
4
Marketing management
4
Marketingmanagement
4
Mode
4
Relationship marketing
4
Luxury brand
3
Social Web
3
Social web
3
Champagne
2
Conspicuous consumption
2
Customer equity
2
Customer value
2
Digital marketing
2
Einzelhandel
2
Kundenwert
2
Luxury
2
Luxury brands
2
Retail trade
2
Signalling
2
Territorial brand
2
Value co-creation
2
Virtual reality
2
Virtuelle Realität
2
Adapt-standardize
1
Advertising
1
Art marketing
1
Asia
1
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11
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Ko, Eunju
Spielmann, Nathalie
Diamantopoulos, Adamantios
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Foroudi, Pantea
5
Melewar, T. C.
5
Merchant, Altaf
5
Valette-Florence, Pierre
5
Aiello, Gaetano
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Guzman, Francisco
4
Japutra, Arnold
4
Michel, Géraldine
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Koll, Oliver
3
Mandler, Timo
3
Molinillo, Sebastian
3
Morgan-Thomas, Anna
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Phau, Ian
3
Richard, Marie-Odile
3
Roper, Stuart
3
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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1
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
9
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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