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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 6 applied filters
Year of publication
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Subject
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Destination management
Firmenimage
Relationship marketing
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Werbung
32
China
29
Corporate Social Responsibility
27
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Undetermined
162
Free
4
Type of publication
All
Article
206
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
206
Konferenzbeitrag
2
Language
All
English
206
Author
All
Foroudi, Pantea
5
Kim, Kyung Hoon
5
Ko, Eunju
5
Veloutsou, Cleopatra
5
Melewar, T. C.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Balaji, M. S.
3
Balmer, John M.T.
3
Black, Iain
3
Dennis, Charles
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Singh, Jaywant
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Ageeva, Elena
2
Balmer, John M. T.
2
Bang, Nguyen
2
Bazi, Saleh
2
Bose, Sunny
2
Chen, Weifeng
2
Cowan, Kirsten
2
Crisafulli, Benedetta
2
Davvetas, Vasileios
2
Dawes, John
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Ekinci, Yuksel
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Foroudi, Mohammad Mahdi
2
Gorton, Matthew
2
Gupta, Suraksha
2
Guzman, Francisco
2
Hajli, Nick
2
Harrigan, Paul
2
He, Xinming
2
Japutra, Arnold
2
Khanyapuss Punjaisri
2
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
147
Journal of retailing and consumer services
132
The journal of product & brand management
117
Journal of travel and tourism marketing
77
Tourism management : research, policies, practice
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of hospitality management
55
Asia Pacific journal of marketing and logistics
44
Industrial marketing management : the international journal for industrial and high-tech firms
43
Marketing intelligence & planning
40
Cogent business & management
37
Journal of strategic marketing
37
Psychology & marketing
37
Journal of hospitality marketing & management
35
Tourism management perspectives : TMP
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
European journal of marketing : EJM
33
International journal of internet marketing and advertising : IJIMA
32
Journal of destination marketing & management
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of vacation marketing
30
International journal of contemporary hospitality management
29
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing management : MM
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of marketing communications
20
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Journal of vacation marketing : an international journal
19
Journal of business ethics : JOBE
18
The journal of consumer marketing
18
Corporate reputation review : an international journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
The IUP journal of brand management : IJBRM
17
Journal of fashion marketing and management
16
Qualitative market research : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
The journal of services marketing
15
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ECONIS (ZBW)
206
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1
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10
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206
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
6
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
7
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
8
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
9
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
10
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
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