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~isPartOf:"Journal of business research : JBR"
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Marketing
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Ko, Eunju
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Lim, Weng Marc
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Sandıkçı, Özlem
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Journal of business research : JBR
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
138
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
104
Journal of marketing
95
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
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Lehrbuch
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Journal of marketing education : JME
67
Journal of marketing management : MM
67
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66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Marketing theory
55
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing : ZFP ; journal of research and management
41
Journal of marketing research : JMR
39
Marketing intelligence & planning
39
Research
39
Business horizons
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Schriftenreihe Schwerpunkt Marketing
38
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Harvard business review : HBR
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
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ECONIS (ZBW)
137
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
3
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
4
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
5
The making of marketing decisions in modern marketing environments
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
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