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Search: subject:"Electronic Word-of-Mouth"
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Viral marketing
22
Virales Marketing
22
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
15
Social web
15
Internet marketing
12
Online-Marketing
12
Online retailing
9
Online-Handel
9
Electronic word of mouth
8
Electronic word-of-mouth
5
Internet
5
Personalisierung
5
Personalization
5
Data Mining
4
Data mining
4
E-commerce
4
Electronic Commerce
4
Electronic word-of-mouth (eWOM)
3
Online reviews
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Business-to-business (B2B)
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Hotel industry
2
Hotellerie
2
Lieferantenmanagement
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online customer review
2
Relationship marketing
2
Social media
2
Stakeholder
2
Supplier relationship management
2
Altruistic eWOM marketing
1
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English
22
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Benkenstein, Martin
2
Jayawardhena, Chanaka
2
Liu, Hongfei
2
Osburg, Victoria-Sophie
2
Reimer, Thomas
2
Yoganathan, Vignesh
2
Ahmed, Pervaiz Khalid
1
Ali, Md. Yunus
1
Arruda, Carolina
1
Augusto, Mário Gomes
1
Azer, Jaylan
1
Bae, Joonheui
1
Bonnici, Joseph
1
Cartwright, Severina
1
Chatzipanagiotou, Kalliopi
1
Chen, Hsuan-Ting
1
Cheng, Yi-Hsiu
1
Chevtchouk, Yanina
1
Chu, Shu-Chuan
1
Delre, Sebastiano A.
1
Donthu, Naveen
1
Evans, Richard D.
1
Filieri, Raffaele
1
Ford, John B.
1
Gan, Chen
1
Guha Majumder, Madhumita
1
Gupta, Sangita Dutta
1
Hein, Nika
1
Ho, Hui-Yi
1
Jung, Hyukjin
1
Karimi, Sahar
1
Kim, Hanku
1
Kumar, Satish
1
König, Tatjana Maria
1
Lim, Weng Marc
1
Liu, Ran
1
Luffarelli, Jonathan
1
Maheswarappa, Satish Sasalu
1
Maity, Moutusy
1
Manes, Eran
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
6
International journal of hospitality management
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
3
Journal of Business Research
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Marketing letters : a journal of research in marketing
3
Pakistan Journal of Commerce and Social Sciences (PJCSS)
3
Pakistan journal of commerce and social sciences
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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ECONIS (ZBW)
22
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1
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10
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22
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date (oldest first)
1
Electronic
word
of
mouth
2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
The impact of
electronic
word-of-mouth
on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
electronic
word-of-mouth
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
5
Consumer reviews and product life cycle : on the temporal dynamics of
electronic
word
of
mouth
on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
6
The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin
;
Bae, Joonheui
;
Kim, Hanku
- In:
Journal of business research : JBR
146
(
2022
),
pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
Saved in:
7
Giving
electronic
word
of
mouth
(eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc
;
Ahmed, Pervaiz Khalid
;
Ali, Md. Yunus
- In:
Journal of business research : JBR
146
(
2022
),
pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
Saved in:
8
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
9
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
10
Social sharing of consumption emotion in
electronic
word
of
mouth
(eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
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