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~isPartOf:"Journal of business-to-business marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Marketing management"
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Search: subject_exact:"B-to-B-Marketing"
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Consumer behaviour
Marketing management
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
Customer value
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
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7
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English
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Lim, Weng Marc
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Shoham, Aviv
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Anderson, James C.
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Asseraf, Yoel
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Bindroo, Vishal
1
Brexendorf, Tim Oliver
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Brink, Kyle E.
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1
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Guo, Chiquan
1
Hao, Andy W.
1
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1
Helm, Roland
1
Herbst, Frederick Jacobus
1
Hirunyawipada, Tanawat
1
Im, Subin
1
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1
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
133
The journal of business & industrial marketing
63
Journal of business research : JBR
17
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Marketing intelligence & planning
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management : JPSSM
5
European journal of marketing : EJM
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of business-to-business marketing
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
The journal of personal selling & sales management : JPSSM
3
Cogent business & management
2
Journal for international business and entrepreneurship development
2
Journal of business market management : JBM
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of revenue and pricing management
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Wiley series on marketing management
2
AI innovation in services marketing
1
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in electronic marketing
1
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ECONIS (ZBW)
29
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
6
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
7
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
8
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
9
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
10
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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