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~isPartOf:"Journal of business-to-business marketing"
~language:"eng"
~subject:"Marketing management"
~subject:"Marketingtheorie"
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Marketing management
Marketingtheorie
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Unternehmensnetzwerk
9
Consumer behaviour
8
E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
Customer value
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
Manufacturing industries
7
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English
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Katrichis, Jerome M.
3
LaPlaca, Peter J.
3
Lim, Weng Marc
2
Shoham, Aviv
2
Wang, Rui
2
Alnakhli, Hayam
1
Asseraf, Yoel
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Brown, James R.
1
Chang, Dae Ryun
1
Ching, Lim Ai
1
Dant, Rajiv P.
1
Durmusoglu, Serdar S.
1
Eisend, Martin
1
Ennew, Christine T.
1
Fang, Shyh-Rong
1
Fiegenbaum, Avshalom
1
Gnizy, Itzhak
1
Guo, Chiquan
1
Hao, Andy W.
1
Heiman, Bruce A.
1
Helm, Roland
1
Hirunyawipada, Tanawat
1
Im, Subin
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Kim, Namwoon
1
Krinner, Stephanie
1
Krishnan, Vijaykumar
1
Laage-Hellman, Jens
1
Lee, Heesang
1
Lee, Kyoung Woo
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Lennerts, Silke
1
Lev, Sara
1
Levihn, Fabian
1
Levihn, Ulrika
1
Li, Xiaoling
1
Li, Xinjian
1
Lichtenthal, J. David
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
115
The journal of business & industrial marketing
52
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
5
Handbook of business-to-business marketing
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
Journal of marketing communications
3
International journal of services and operations management
2
Journal for international business and entrepreneurship development
2
Journal of Business & Industrial Marketing
2
Journal of business market management : JBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Legends in marketing
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Naše gospodarstvo : NG
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Brand management in emerging markets : theories and practice
1
Business Guides on the Go
1
Business-to-Business-Marketing
1
Businesses
1
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ECONIS (ZBW)
30
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
6
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
7
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
8
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
9
The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Spekman, Robert E.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 87-94
Persistent link: https://www.econbiz.de/10011304034
Saved in:
10
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
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