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~isPartOf:"Journal of business-to-business marketing"
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
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Customer value
Direct marketing
Markenführung
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
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7
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English
12
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Alnakhli, Hayam
1
Anderson, James C.
1
Anisimova, Tatiana
1
Ching, Lim Ai
1
Dawar, Niraj
1
De Villiers, Jacobus Christiaan
1
Herbst, Frederick Jacobus
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Johnson, Madeline
1
Kirchberger, Markus
1
Lee, Heesang
1
Liu, Yanzhe
1
Long, Yu
1
Mark, Tanya
1
Mavondo, Felix
1
McShane, Lindsay
1
Niraj, Rakesh
1
Pancer, Ethan
1
Park, Changhyun
1
Poole, Maxwell
1
Schmidt, Holger J.
1
Skjølsvik, Tale
1
Stading, Gary L.
1
Steenkamp, Pieter
1
Terblanche-Smit, Marlize
1
Tseng, Timmy H.
1
Wang, Guocai
1
Wang, Tao
1
Wang, Xiaoyan
1
Wang, Yi-Shun
1
Wee, Chow Hou
1
Wouters, Marc
1
Wu, Yu-Ting
1
Yeh, Ching-Hsuan
1
Yieh, Kaili
1
Zhao, Xiaoyu
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
100
The journal of business & industrial marketing
30
Journal of business research : JBR
18
SpringerLink / Bücher
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
12
Innovatives Markenmanagement
6
Journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing theory
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Creating and managing superior customer value
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Journal of customer behaviour
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Springer eBook Collection / Business and Economics
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zum Controlling
2
Contributions to Management Science
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbook of business-to-business marketing
2
Innovative Markenführung und -implementierung
2
International journal of business and emerging markets : IJBEM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Journal of service research
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
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ECONIS (ZBW)
12
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
5
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
6
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
7
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
8
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
9
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
10
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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