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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Corporate social responsibility"
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Corporate social responsibility
Consumer behaviour
583
Konsumentenverhalten
583
Advertising effects
152
Werbewirkung
152
Advertising
99
Werbung
97
Brand image
92
Markenimage
92
Brand management
81
Markenführung
81
Internet marketing
76
Online-Marketing
76
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Personality psychology
35
Persönlichkeitspsychologie
35
Beziehungsmarketing
33
Brand
33
Markenartikel
33
Relationship marketing
33
Corporate Social Responsibility
25
Perception
24
Wahrnehmung
24
advertising
24
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Großbritannien
20
Jugendliche
20
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25
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English
25
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Rim, Hyejoon
2
Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Barchiesi, Maria Assunta
1
Basar, Berna
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Borden, Jonathan
1
Bögel, Paula Maria
1
Castellan, Silvia
1
Costa, Roberta
1
Davis, Ingrid
1
Deng, Huixin
1
Elving, Wim J. L.
1
Ferguson, Mary Ann
1
Ferreira, Aristides Isidoro
1
Gangadharbatla, Harsha
1
Golob, Urša
1
Ha-Brookshire, Jung E.
1
Jančič, Zlatko
1
Joireman, Jeff
1
Kang, Eun Yeon
1
Kareklas, Ioannis
1
Kaur Ghuman, Mandeep
1
Khan Md. Raziuddin Taufique
1
Kim, Jwa K.
1
Kim, Sora
1
Kim, Yeonsoo
1
Koronaki, Eirini
1
Lah, Marko
1
Lanero-Carrizo, Ana
1
Lee, Yoon-Joo
1
Liu, Richie L.
1
Mann, Bikram Jit Singh
1
Maqableh, Mahmoud
1
Masa'deh, Ra'ed
1
Neilson, Lisa A.
1
Obeidat, Zaid Mohammad Ibrahim
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business ethics : JOBE
75
Journal of business research : JBR
70
Corporate social responsibility and environmental management
37
Journal of retailing and consumer services
31
International journal of hospitality management
30
The journal of brand management : an international journal
20
International journal of consumer studies
19
Psychology & marketing
16
The journal of product & brand management
16
International review on public and non-profit marketing
15
Journal of business ethics : JBE
14
Cogent business & management
13
Corporate communications : an international journal
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
International journal of contemporary hospitality management
12
Marketing intelligence & planning
12
The journal of services marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of hospitality marketing & management
11
European journal of marketing : EJM
10
International journal of advertising : the review of marketing communications
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing management : MM
10
European research studies
9
Journal of fashion marketing and management
9
Journal of travel and tourism marketing
9
The journal of consumer marketing
9
Business & society
8
Business strategy and the environment
8
Corporate reputation review : an international journal
7
Economic research
7
Faculty & research / Insead : working paper series
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Journal of the Academy of Marketing Science
7
The international journal of bank marketing : IJBM
7
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ECONIS (ZBW)
25
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1
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
2
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
3
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable
consumer
behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon
;
Sung, Yoon Hi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
Saved in:
6
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
7
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
8
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
9
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
10
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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