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~isPartOf:"Journal of global fashion marketing : JGfM"
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Brand management
Fashion
63
Mode
63
Consumer behaviour
39
Konsumentenverhalten
39
Bekleidungsindustrie
37
Clothing industry
37
Textile distribution
20
Textilhandel
20
Markenführung
19
Luxury goods
17
Luxusgüter
17
Social Web
10
Social web
10
Brand image
9
Markenimage
9
Nachhaltigkeit
9
Sustainability
9
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8
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8
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8
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7
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7
Marketingmanagement
7
Nachhaltiger Konsum
7
Sustainable consumption
7
Bibliometrics
6
Bibliometrie
6
Film industry
6
Filmwirtschaft
6
Internet marketing
6
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6
fashion marketing
6
India
5
Indien
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fashion industry
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19
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Aagerup, Ulf
1
Aiello, Gaetano
1
Akbarina, Farida
1
Bernardi, Alberta
1
Boman, Laura
1
Cantù, Chiara Luisa
1
Cedrola, Elena
1
Dasmi, Costanza
1
Diaz Soloaga, Paloma
1
Donzé, Pierre-Yves
1
Du, Bo
1
Faheem Uddin Syed
1
Go, I
1
Hewage, Ganga S. Urumutta
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1
Im, Hyunjoo
1
Isozaki, Yoko
1
Jain, Sheetal
1
Joo, Bo Ra
1
Kim, Eunyoung
1
Klucarova, Sona
1
Kniazeva, Maria
1
Kusumawati, Andriani
1
Küster, Inés
1
Lee, Garim
1
Lim, Heejin An
1
Macías-Mañas, María Dolores
1
Mangiò, Federico
1
Mazzoli, Valentina
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Miao, Miao
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Mishra, Sita
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Mok, Adrienne
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Muñoz Dominguez, Gemma
1
Nechaeva, Olga
1
Nimran, Umar
1
Numata, Hideho
1
Pangestuti, Edriana
1
Pavida Ratakam
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Journal of consumer marketing
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
45
Journal of retailing and consumer services
23
Journal of business research : JBR
15
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Fashion Marketing and Management: An International Journal
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Management decision
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
Strategic Direction
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
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ECONIS (ZBW)
19
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1
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19
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date (oldest first)
1
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
Luxury
fashion
brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
3
Dominance versus collaboration models : French and Italian luxury
fashion
brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
4
Legacy transmission through
fashion
films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
5
Art-derived designs promote the inconspicuous consumption of
fashion
bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
6
Is it worth investing in an online
fashion
pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
7
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
8
Key success factors to be sustainable and innovative in the textile and
fashion
industry : evidence from two Italian luxury brands
Bernardi, Alberta
;
Cantù, Chiara Luisa
;
Cedrola, Elena
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10013270691
Saved in:
9
Brand equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
10
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
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