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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Marketing brands in Africa : perspectives on the evolution of branding in an emerging market"
~subject:"Brand"
~subject:"Branding"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Journal of business research : JBR
304
The journal of brand management : an international journal
298
The journal of product & brand management
207
Journal of retailing and consumer services
169
Psychology & marketing
77
European journal of marketing : EJM
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
47
Journal of marketing
46
Marketing intelligence & planning
46
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
42
Journal of fashion marketing and management
40
The journal of consumer marketing
40
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
Journal of the Academy of Marketing Science
37
Business horizons
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of hospitality management
34
Marketing : ZFP ; journal of research and management
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of international consumer marketing
32
European journal of marketing
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Brands and branding
27
International marketing review
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
Journal of global marketing
25
Journal of retailing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
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ECONIS (ZBW)
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1
A brand named "Shatta" : self-branding in global enterprise culture
Bonsu, Samuel K.
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 149-169)
.
2021
Persistent link: https://www.econbiz.de/10012651448
Saved in:
2
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
3
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
4
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
5
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
6
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
7
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
8
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
Saved in:
9
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
10
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
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