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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
~subject:"Services marketing"
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Brand
Business-to-business marketing
Produktentwicklung
Services marketing
Brand management
54
Markenführung
54
Markenartikel
24
Consumer behaviour
21
Konsumentenverhalten
21
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5
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brands
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Eckhardt, Giana M.
1
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1
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Luedicke, Marius K.
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1
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Journal of consumer research : JCR ; an interdisciplinary journal
The Routledge companion to contemporary brand management
Journal of business research : JBR
265
The journal of brand management : an international journal
245
The journal of product & brand management
200
Journal of retailing and consumer services
144
Industrial marketing management : the international journal for industrial and high-tech firms
76
European journal of marketing : EJM
59
SpringerLink / Bücher
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
43
Marketing intelligence & planning
40
International journal of hospitality management
33
Journal of marketing
33
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
The journal of consumer marketing
29
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Cogent business & management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
The journal of business & industrial marketing
23
International journal of advertising : the review of marketing communications
22
Journal of retailing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
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ECONIS (ZBW)
28
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1
Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
Saved in:
2
Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
3
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
4
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.
;
Price, Linda L.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
Saved in:
5
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie
;
Li, Shaobo
;
Ng, Sharon
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
Saved in:
6
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
7
Exposure to brands makes preferential decisions easier
Rahinel, Ryan
;
Otto, Ashley S.
;
Grossman, Daniel M.
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 541-561
Persistent link: https://www.econbiz.de/10012799009
Saved in:
8
From mix-and-match to head-to-toe : how brand combinations affect observer trust
Engeler, Isabelle
;
Barasz, Kate
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 562-585
Persistent link: https://www.econbiz.de/10012799012
Saved in:
9
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
10
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
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