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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
108
Werbewirkung
108
Advertising
58
Konsumentenverhalten
58
Werbung
57
Internet marketing
42
Online-Marketing
42
Brand image
16
Markenimage
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Brand management
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Markenführung
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Social Web
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Social web
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United States
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Viral marketing
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Virales Marketing
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Emotion
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Beziehungsmarketing
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Personality psychology
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Persönlichkeitspsychologie
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Evans, Nathaniel J.
3
Aalberts, Robert J.
2
Bijmolt, Tammo H. A.
2
Eisend, Martin
2
Ghosh, Tathagata
2
Nill, Alexander F.
2
Putrevu, Sanjay
2
Torres, Ivonne M.
2
Aa, Eva P. van der
1
Akhavan, Roya
1
Aldás-Manzano, Joaquín
1
Anghelcev, George
1
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1
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1
Beerli-Palacio, Asunción
1
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1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Buchner, Axel
1
Byun, Kyung-Ah
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
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1
Childers, Courntey Carpenter
1
Choi, Dongwon
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Chu, Junhong
1
Clement, Michel
1
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1
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Journal of current issues and research in advertising : JCIRA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing communications
139
Journal of business research : JBR
136
International journal of advertising : the review of marketing communications
127
Journal of advertising research
107
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising : official publication of the American Academy of Advertising
85
Psychology & marketing
71
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
European journal of marketing : EJM
34
The journal of product & brand management
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of hospitality management
25
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer behaviour : an international research review
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
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ECONIS (ZBW)
65
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
10
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
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