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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Internet-Handel"
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Brand
Internet marketing
Virales Marketing
Online retailing
107
Online-Handel
107
Consumer behaviour
71
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71
E-commerce
63
Electronic Commerce
63
Online-Marketing
23
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Journal of economic behavior & organization : JEBO
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
Journal of retailing and consumer services
88
Journal of business research : JBR
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
39
International journal of hospitality management
37
Journal of management information systems : JMIS
37
International journal of internet marketing and advertising : IJIMA
34
Electronic commerce research
29
International journal of electronic marketing and retailing : IJEMR
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of internet commerce
24
Journal of electronic commerce research : JECR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Technological forecasting & social change : an international journal
20
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
International journal of contemporary hospitality management
18
Journal of retailing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic commerce : IJEC
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Cogent business & management
13
International journal of business information systems : IJBIS
13
International journal of retail & distribution management
12
International journal of retail and distribution management
12
Journal of marketing
12
Journal of marketing communications
12
Journal of marketing research
12
Electronic commerce research and applications
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Global business review
11
International journal of consumer studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
Journal of travel and tourism marketing
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
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ECONIS (ZBW)
27
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1
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
2
More is better, or not? : an empirical analysis of buyer preferences for variety on the e-market
Sokullu, Senay
- In:
Journal of economic behavior & organization : JEBO
209
(
2023
),
pp. 450-470
Persistent link: https://www.econbiz.de/10014423514
Saved in:
3
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
4
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
5
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
6
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
7
Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement
Trivedi, Jay, P.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012605360
Saved in:
8
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
9
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
10
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
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