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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Viral marketing"
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Search: subject:"Relationship marketing"
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Viral marketing
Beziehungsmarketing
135
Relationship marketing
135
Consumer behaviour
69
Konsumentenverhalten
69
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
37
Service quality
37
Holiday behaviour
27
Urlaubsverhalten
27
Hotel industry
24
Hotellerie
24
Tourism marketing
22
Tourismusmarketing
22
E-commerce
21
Electronic Commerce
21
Brand image
20
Markenimage
20
Online retailing
19
Online-Handel
19
Social Web
19
Social web
19
Tourism
17
Tourismus
16
Brand management
15
Destination management
15
Destinationsmanagement
15
Markenführung
15
Tourism industry
15
Tourismuswirtschaft
15
Internet marketing
14
Online-Marketing
14
Customer integration
13
Kundenintegration
13
Loyalty
13
Virales Marketing
13
Betriebliche Wertschöpfung
9
Destination loyalty
9
Emotion
9
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13
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Alguezaui, Salma
1
Alén, Elisa
1
Asano, Glenn
1
Bradley, Graham L.
1
Carlos Villamarín, Pablo de
1
Cheng, Ting Pong Vincent
1
Cui, Geng
1
Dey, Dipanjan Kumar
1
Dutta, Abhisek
1
Filieri, Raffaele
1
Hernández-Maestro, Rosa M.
1
Hudson, Rupert
1
Hudson, Simon
1
Ji, Haipeng
1
Kim, Hong-Bumm
1
Kim, Taegoo
1
Kim, Woo Gon
1
Li, Chunyu
1
Li, Dandan
1
Li, Hengyun
1
Li, Yiwei
1
Liu, Hongbo
1
Lok, Peter
1
Madden, Thomas Justin
1
McLeay, Fraser
1
Mohanty, Pankaj Kumar
1
Muñoz-Gallego, Pablo A.
1
Nicolau, Juan Luis
1
Nieto, Jannine
1
Pei, Yilei
1
Peng, Ling
1
Pérez González, Ana
1
Rhodes, Joan
1
Roth, Martin S.
1
Shin, Hyejo Hailey
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Su, Yong
1
Wang, G. Alan
1
Wang, Lu
1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Tourism management : research, policies, practice
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
3
Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Nicolau, Juan Luis
;
Carlos Villamarín, Pablo de
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271638
Saved in:
4
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
5
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
6
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
7
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
8
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
9
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
10
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
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