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~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"global brands"
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Search: subject_exact:"Internationales Marketing"
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global brands
Internationales Marketing
190
International marketing
185
Consumer behaviour
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Brand management
46
Markenführung
46
Globalisierung
30
Welt
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World
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Globalization
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Multinationales Unternehmen
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Markenimage
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Beziehungsmarketing
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Export
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Emerging economies
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Cultural identity
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Firm performance
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Kulturelle Identität
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Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Alden, Dana
1
Asiati, Diah Isnaini
1
Baršytė, Justina
1
Coulter, Robin A.
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gürhan-Canli, Zeynep
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Hayran, Ceren
1
Heinberg, Martin
1
Karjaluoto, Heikki
1
Kelley, James B.
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Lee, Julie A.
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Neciunskas, Paulius
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Price, Linda L.
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Riefler, Petra
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Soutar, Geoffrey N.
1
Steenkamp, Jan-Benedict E. M.
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Strizhakova, Yuliya
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Taiminen, Kimmo
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Talay, M. Berk
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Townsend, Janell D.
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Wahid, Risqo
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Journal of euromarketing
Journal of international marketing
SpringerLink / Bücher
European research studies
1
International journal of business and globalisation : IJBG
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of strategic marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
11
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
4
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
5
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
6
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
7
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
Global brand architecture position and market-based performance : the moderating role of culture
Talay, M. Berk
;
Townsend, Janell D.
;
Yeniyurt, Sengun
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011292297
Saved in:
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