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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
473
Konsumentenverhalten
473
Fashion
141
Mode
141
Brand management
95
Markenführung
95
Clothing
91
Bekleidung
90
Markenimage
76
Bekleidungsindustrie
66
Clothing industry
66
Luxusgüter
61
USA
60
United States
59
Beziehungsmarketing
57
Relationship marketing
57
Social Web
51
Social web
51
Brand
50
Markenartikel
50
Textile distribution
42
Textilhandel
42
Online retailing
41
Online-Handel
41
Customer satisfaction
35
Kundenzufriedenheit
35
Emotion
34
Personality psychology
33
Persönlichkeitspsychologie
33
Frauen
32
Women
32
Internet marketing
30
Online-Marketing
30
Einzelhandel
29
Retail trade
29
Sustainable product
26
Öko-Produkt
26
Dienstleistungsqualität
25
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Undetermined
101
Type of publication
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Article
157
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
158
Author
All
Phau, Ian
6
Jain, Sheetal
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Sung, Billy
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Sunmee
2
Choo, Ho Jung
2
Disegna, Marta
2
Donvito, Raffaele
2
Doss, Farrell
2
Guido, Gianluigi
2
Hennigs, Nadine
2
Hudders, Liselot
2
Jeon, Jung Ok
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Ha Kyung
2
Lee, Yuri
2
Mattila, Pekka
2
Robinson, Tammy
2
Teah, Min
2
Wiedmann, Klaus-Peter
2
Yu, Shubin
2
Ahn, Joongha
1
Al-Mamun, Abdullah
1
Alevizou, Panayiota J.
1
Alexander, Bethan
1
Alikhani, Ali
1
Alén, Elisa
1
Amatulli, Cesare
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Bahng, Young Jin
1
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Published in...
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Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
732
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
279
The journal of brand management : an international journal
247
Psychology & marketing
231
Journal of marketing communications
182
International journal of advertising : the review of marketing communications
158
Asia Pacific journal of marketing and logistics
148
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
112
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
International journal of consumer studies
94
Journal of promotion management : innovations in planning and applied research
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
Tourism management : research, policies, practice
84
Journal of strategic marketing
83
The service industries journal
82
Services marketing quarterly
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
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ECONIS (ZBW)
158
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1
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
4
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
7
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
8
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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