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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"China"
~subject:"Clothing industry"
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Search: subject_exact:"Markenidentität"
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China
Clothing industry
Brand image
93
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Consumer behaviour
76
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76
Brand management
58
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58
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31
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31
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Checchinato, Francesca
2
Disegna, Marta
2
Vescovi, Tiziano
2
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bakış, Selen
1
Battaglia, Loretta
1
Cedrola, Elena
1
Coates, Nigel
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Contreras, Luis Ortega
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Hawley, Jana M.
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Kim, Jooho
1
Kitapçı, Hakan
1
Lee, Seung-eun
1
Li, Ning
1
Nik Mohd Hazrul Nik Hashim
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Nor Rahimy Khalid
1
Razzaque, Mohammed Abdur
1
Robson, Andrew
1
Schanski, Morgan
1
Shen, Dong
1
Suraya Akmar Mokhtaruddin
1
Tong, Xiao
1
Touchette, Ben
1
Wang, Qiuyue
1
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Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
19
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
11
Journal of travel and tourism marketing
10
Journal of international consumer marketing
9
Journal of retailing and consumer services
8
Tourism management : research, policies, practice
7
The journal of consumer marketing
6
The journal of product & brand management
6
International marketing review
5
Marketing intelligence & planning
5
Australasian marketing journal
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of global fashion marketing : JGfM
4
Journal of euromarketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Qualitative market research : an international journal
3
Brand management in emerging markets : theories and practice
2
Cogent business & management
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Innovatives Markenmanagement
2
International journal of management practice : IJMP
2
International journal of market research
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Journal for global business advancement : JGBA
2
Journal of Asia Pacific business
2
Journal of China marketing
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
11
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1
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
4
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
5
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
6
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
7
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
8
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
9
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
10
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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