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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~subject:"China"
~subject:"Clothing industry"
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Search: subject_exact:"Markenidentität"
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China
Clothing industry
Brand image
144
Markenimage
144
Consumer behaviour
118
Konsumentenverhalten
118
Brand management
93
Markenführung
93
Brand
45
Markenartikel
45
Advertising effects
37
Werbewirkung
37
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22
Fashion
22
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22
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Werbung
21
Luxury goods
20
Luxusgüter
20
Bekleidung
18
Beziehungsmarketing
18
Clothing
18
Relationship marketing
18
Marketing management
15
Marketingmanagement
15
brand attitude
11
Designation of origin
10
Herkunftsbezeichnung
10
Emotion
9
USA
9
social media
9
Corporate Social Responsibility
8
Corporate social responsibility
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United States
8
Viral marketing
8
Virales Marketing
8
Bekleidungsindustrie
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10
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Tong, Xiao
2
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bakış, Selen
1
Bhaduri, Gargi
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Ha-Brookshire, Jung E.
1
Hawley, Jana M.
1
Karimi, Sahar
1
Kitapçı, Hakan
1
Lee, Seung-eun
1
Li, Ning
1
Liu, Yu-Lun
1
Nik Mohd Hazrul Nik Hashim
1
Nor Rahimy Khalid
1
Razzaque, Mohammed Abdur
1
Robson, Andrew
1
Schanski, Morgan
1
Shen, Dong
1
Su, Jin
1
Suraya Akmar Mokhtaruddin
1
Touchette, Ben
1
Wang, Qiuyue
1
Yuen, Tsunwai Wesley
1
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Journal of fashion marketing and management
Journal of marketing communications
Journal of business research : JBR
19
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
11
Journal of travel and tourism marketing
10
Journal of international consumer marketing
9
Journal of retailing and consumer services
8
Tourism management : research, policies, practice
7
The journal of consumer marketing
6
The journal of product & brand management
6
International marketing review
5
Marketing intelligence & planning
5
Australasian marketing journal
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of global fashion marketing : JGfM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of euromarketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Qualitative market research : an international journal
3
Brand management in emerging markets : theories and practice
2
Cogent business & management
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Innovatives Markenmanagement
2
International journal of management practice : IJMP
2
International journal of market research
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Journal for global business advancement : JGBA
2
Journal of Asia Pacific business
2
Journal of China marketing
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
10
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1
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
4
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
5
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
6
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
7
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
8
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
9
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
10
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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