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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenführung"
~subject:"Women"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Women
Consumer behaviour
626
Konsumentenverhalten
626
Fashion
132
Mode
132
Clothing
89
Bekleidung
88
Brand image
74
Brand management
74
Markenimage
74
Market research
69
Marktforschung
69
USA
65
Bekleidungsindustrie
64
Clothing industry
64
United States
64
Luxury goods
47
Luxusgüter
47
Advertising effects
46
Werbewirkung
46
Brand
43
Markenartikel
43
Textile distribution
41
Textilhandel
41
Experiment
40
Online retailing
40
Online-Handel
40
Beziehungsmarketing
39
Präferenztheorie
39
Relationship marketing
39
Theory of preferences
39
Internet marketing
38
Online-Marketing
38
Social Web
38
Social web
38
Emotion
37
Personality psychology
34
Persönlichkeitspsychologie
34
Frauen
32
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Lee, Yuri
3
Phau, Ian
3
Batra, Rajeev
2
Feinberg, Fred M.
2
Gbadamosi, Ayantunji
2
Kim, HaeJung
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Kim, Jieun
2
Kim, Jiyoung
2
Kinley, Tammy R.
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Kumar, V.
2
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2
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1
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1
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1
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1
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1
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1
Aribarg, Anocha
1
Arora, Neeraj
1
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1
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1
Aydinoğlu, Nilüfer Z.
1
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1
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Bang Nguyen Viet
1
Bardey, Aurore
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Cauberghe, Verolien
1
Chan, Hang-Yee
1
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of business research : JBR
424
The journal of product & brand management
285
The journal of brand management : an international journal
275
Journal of retailing and consumer services
256
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
81
International journal of hospitality management
77
Journal of marketing communications
74
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
International journal of consumer studies
57
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
54
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
International marketing review
48
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
47
Cogent business & management
46
Journal of global marketing
46
Journal of marketing
46
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of retail & distribution management
38
Journal of Islamic marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
33
International journal of sports marketing & sponsorship
33
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ECONIS (ZBW)
105
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Beyond the gender dichotomy in fashion : exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women
Almaguer Buentello, Daniel
;
Bardey, Aurore
;
Rogaten, …
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 697-709
Persistent link: https://www.econbiz.de/10014289009
Saved in:
10
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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