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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Schätzung"
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Search: subject:"Personality"
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Markenführung
Schätzung
Brand image
109
Markenimage
109
Consumer behaviour
102
Konsumentenverhalten
102
Brand management
69
Brand
37
Markenartikel
37
Personality psychology
36
Persönlichkeitspsychologie
36
Fashion
32
Mode
32
Beziehungsmarketing
20
Luxury goods
20
Luxusgüter
20
Relationship marketing
20
Bekleidung
19
Clothing
19
Marketing management
14
Marketingmanagement
14
Social Web
12
Social web
12
USA
11
United States
10
Advertising effects
9
Brand extension
9
Designation of origin
9
Herkunftsbezeichnung
9
Markentransfer
9
Werbewirkung
9
Bekleidungsindustrie
7
Clothing industry
7
Emotion
7
Internet marketing
7
Online-Marketing
7
Brand equity
6
Cognition
6
Customer satisfaction
6
Kognition
6
Kundenzufriedenheit
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English
70
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Brasel, S. Adam
2
Khamitov, Mansur
2
Kim, Jiyoung
2
Lee, Yuri
2
Phau, Ian
2
Warnaby, Gary
2
Alden, Dana
1
Alexander, Bethan
1
Alvarez, Cecilia M. O.
1
Baker, Thomas L.
1
Ballings, Michel
1
Bang Nguyen Viet
1
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1
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1
Behrens, Stefan
1
Bei, Lien-ti
1
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1
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1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carduck, Juliane
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
Chang, Jae Youn
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Cheah, Isaac
1
Chen, Qimei
1
Cho, Eunjoo
1
Choi, Yun Jung
1
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1
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1
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1
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1
Contreras, Luis Ortega
1
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1
Dahl, Darren W.
1
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1
Dang Huu Phuc
1
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Journal of fashion marketing and management
Journal of the Academy of Marketing Science
Journal of business research : JBR
356
The journal of brand management : an international journal
283
The journal of product & brand management
281
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
61
Discussion paper series / IZA
56
Journal of strategic marketing
55
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Marketing letters : a journal of research in marketing
46
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
70
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1
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70
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date (oldest first)
1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
E-store brand
personality
congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
4
How has the effect of brand
personality
on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
7
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
10
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
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