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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
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Search: subject_exact:"Branding"
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Brand image
Brand management
65
Markenführung
65
Consumer behaviour
45
Fashion
45
Konsumentenverhalten
45
Mode
45
Luxury goods
31
Luxusgüter
31
Markenimage
28
Brand
27
Markenartikel
26
Bekleidungsindustrie
14
Clothing industry
14
Social Web
13
Social web
13
Beziehungsmarketing
11
Relationship marketing
11
Internet marketing
10
Online-Marketing
10
Textile distribution
10
Textilhandel
10
Bekleidung
7
Brand loyalty
7
Clothing
7
Branding
6
Gesellschaft
6
Society
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Fashion industry
5
Luxury
5
Luxury brands
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social media
5
Brands
4
Customer integration
4
Designation of origin
4
Einzelhandel
4
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28
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English
28
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Kim, Jiyoung
2
Lee, Yuri
2
Phau, Ian
2
Warnaby, Gary
2
Alexander, Bethan
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Carduck, Juliane
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
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Dang Huu Phuc
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Geissinger, Andrea
1
Hanslin, Kamilla
1
Hassan, Salah
1
Hennigs, Nadine
1
Hoa Pham
1
Hsu, Li-Chun
1
Jung, Hye Jung
1
Kanthavanich, Poramate
1
Kim, HaeJung
1
Kim, Hyeonsoo
1
Klarmann, Christiane
1
Kwon, Wi-suk
1
Küster, Inés
1
Laurell, Christofer
1
Le, Linh Ha
1
Lee, Ha Kyung
1
Lee, Seung-eun
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Journal of fashion marketing and management
Journal of business research : JBR
335
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
SpringerLink / Bücher
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
28
Global business review
27
International journal of sports marketing & sponsorship
26
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ECONIS (ZBW)
28
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28
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1
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
5
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
6
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
7
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
8
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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