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~isPartOf:"Journal of fashion marketing and management"
~subject:"China"
~subject:"Clothing industry"
~subject:"Corporate Social Responsibility"
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Search: subject_exact:"Markenidentität"
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China
Clothing industry
Corporate Social Responsibility
Brand image
54
Markenimage
54
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
28
Markenführung
28
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Internet marketing
5
Online-Marketing
5
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Brand personality
3
Corporate social responsibility
3
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3
Einzelhandel
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Frauen
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India
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Indien
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10
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Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bakış, Selen
1
Bang Nguyen Viet
1
Cho, Eunjoo
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Dang Huu Phuc
1
Hawley, Jana M.
1
Hoa Pham
1
Kitapçı, Hakan
1
Lee, Seung-eun
1
Li, Ning
1
Nik Mohd Hazrul Nik Hashim
1
Nor Rahimy Khalid
1
Phau, Ian
1
Razzaque, Mohammed Abdur
1
Robson, Andrew
1
Schanski, Morgan
1
Shen, Dong
1
Sung, Billy
1
Suraya Akmar Mokhtaruddin
1
Teah, Kevin
1
Tong, Xiao
1
Touchette, Ben
1
Wang, Qiuyue
1
Youn, Song-yi
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
33
The journal of brand management : an international journal
31
The journal of product & brand management
23
Journal of business ethics : JOBE
19
Asia Pacific journal of marketing and logistics
17
Journal of travel and tourism marketing
15
Journal of global marketing
14
Journal of retailing and consumer services
11
Journal of international consumer marketing
9
International marketing review
8
The journal of consumer marketing
8
Tourism management : research, policies, practice
8
International journal of consumer studies
7
Journal of marketing communications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Cogent business & management
5
International journal of hospitality management
5
Journal of global fashion marketing : JGfM
5
Marketing intelligence & planning
5
Psychology & marketing
5
Australasian marketing journal
4
Corporate social responsibility and environmental management
4
Innovatives Markenmanagement
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Management decision
4
Business strategy and the environment
3
Corporate communications : an international journal
3
Economic research
3
European journal of marketing : EJM
3
International journal of market research
3
International journal of retail & distribution management
3
International review on public and non-profit marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer behaviour
3
Journal of euromarketing
3
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
2
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
3
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
4
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
7
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
8
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
9
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
10
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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