//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenführung
Marketingmanagement
Brand image
54
Markenimage
54
Consumer behaviour
45
Brand management
28
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Clothing industry
5
Internet marketing
5
Online-Marketing
5
Marketing management
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Brand personality
3
China
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Country of origin
3
Einzelhandel
3
Frauen
3
India
3
Indien
3
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Language
All
English
49
Author
All
Phau, Ian
3
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Yuri
2
Robinson, Tammy
2
Warnaby, Gary
2
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bahng, Young Jin
1
Bakış, Selen
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Carduck, Juliane
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Dang Huu Phuc
1
Das, Gopal
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith
1
Geissinger, Andrea
1
Guthrie, Michelle
1
Hanslin, Kamilla
1
Harradine, Rod
1
Hassan, Salah
1
Hawley, Jana M.
1
Hennigs, Nadine
1
Hoa Pham
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of business research : JBR
430
The journal of brand management : an international journal
300
The journal of product & brand management
297
Journal of retailing and consumer services
234
Psychology & marketing
107
European journal of marketing : EJM
97
Asia Pacific journal of marketing and logistics
96
Journal of marketing communications
88
Journal of international consumer marketing
73
Marketing intelligence & planning
72
International journal of hospitality management
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
The journal of consumer marketing
64
International marketing review
61
Journal of global marketing
60
SpringerLink / Bücher
59
Marketing letters : a journal of research in marketing
58
Cogent business & management
57
Journal of marketing
55
Journal of travel and tourism marketing
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of the Academy of Marketing Science
52
Journal of marketing management : MM
51
Journal of promotion management : innovations in planning and applied research
51
Tourism management : research, policies, practice
51
The IUP journal of brand management : IJBRM
50
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
47
Journal of Islamic marketing
45
Journal of promotion management : JPM
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
European journal of marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of advertising : the review of marketing communications
40
Qualitative market research : an international journal
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing research : JMR
36
Journal of international marketing
35
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->