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~isPartOf:"Journal of financial services marketing : JFSM"
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Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
42
Konsumentenverhalten
42
Financial services
38
Finanzdienstleistung
37
Bank marketing
26
Bankmarketing
26
Customer satisfaction
20
Kundenzufriedenheit
20
Bank
19
Personal banking
19
Privatkundengeschäft
19
USA
18
United States
18
Dienstleistungsqualität
16
Service quality
16
Confidence
15
Vertrauen
15
Electronic Banking
12
Electronic banking
12
Brand management
11
Markenführung
11
Großbritannien
8
United Kingdom
8
Brand image
7
Markenimage
7
Marketing
7
trust
7
Customer value
6
Distribution channel
6
Kundenwert
6
Marketing management
6
Marketingmanagement
6
Vertriebsweg
6
Viral marketing
6
Virales Marketing
6
Corporate reputation
5
Employee retention
5
Firmenimage
5
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Undetermined
37
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Article
126
Book / Working Paper
5
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Article in journal
131
Aufsatz in Zeitschrift
131
Collection of articles of several authors
5
Sammelwerk
5
Case study
2
Conference paper
2
Conference proceedings
2
Fallstudie
2
Konferenzbeitrag
2
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2
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Language
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English
131
Author
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Murthi, B. P. S.
4
Pitt, Leyland F.
4
Harrison, Tina
3
Lymperopoulos, Constantine
3
Rajaobelina, Lova
3
Robson, Julie
3
Steffes, Erin M.
3
Waite, Kathryn
3
Bergeron, Jasmin
2
Brun, Isabelle
2
Caruana, Albert
2
Chaniotakis, Ioannis E.
2
Durkin, Mark
2
Maas, Peter
2
Narteh, Bedman
2
Ojeme, Mark
2
Puttonen, Vesa
2
Rao, Ram C.
2
Rehman, Mohsin Abdur
2
Ricard, Line
2
Robson, Andrew
2
Samad, Sarminah
2
Shams, Ghazal
2
Soureli, Magdalini
2
Wang, Alex
2
Abratt, Russell
1
Abu-Salim, Taghreed
1
Al-Meshal, Soad A.
1
Al-Wugayan, Adel A. A.
1
AlGhaswyneh, Odai Falah Mohammad
1
Albassami, Faisal A.
1
Alhazmi, Basem Masoud
1
Ali, Nada
1
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Amron, Amron
1
Ansell, Jake
1
Arcand, Manon
1
Ashraf, Samreen
1
Aspara, Jaakko
1
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Institution
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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Journal of financial services marketing : JFSM
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
131
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1
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131
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1
Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
2
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
3
Special issue: Academy of
Marketing
Conference 2016 : radical financial services
marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
4
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
5
The SMEs' perspective of trust in a B2B relationship
Robson, Andrew
;
Ojeme, Mark
;
Coates, Nigel
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10011537493
Saved in:
6
Special issue: Academy of
Marketing
Conference 2016 : radical financial services
marketing
: editorial
Robson, Julie
;
Waite, Kathryn
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
2
,
pp. 41-42
Persistent link: https://www.econbiz.de/10011752988
Saved in:
7
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
8
Mobile nudging : youth engagement with banking apps
Wijland, Roel
;
Hansen, Paul Colin
;
Gardezi, Fatima
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011480853
Saved in:
9
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
Saved in:
10
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
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