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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Corporate Social Responsibility"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Einkaufsverhalten"
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Corporate Social Responsibility
Consumer behaviour
526
Konsumentenverhalten
526
Advertising effects
135
Werbewirkung
135
Advertising
100
Werbung
98
Brand management
92
Markenführung
92
Brand image
89
Markenimage
89
Internet marketing
74
Online-Marketing
74
Food
65
Lebensmittel
65
Social Web
50
Social web
50
Marketing management
43
Marketingmanagement
43
Brand
38
Markenartikel
38
Viral marketing
38
Virales Marketing
38
Food consumption
31
Lebensmittelkonsum
31
Bio-Lebensmittel
30
Organic food
30
USA
30
United States
30
Beziehungsmarketing
29
Corporate social responsibility
29
Relationship marketing
29
consumer behavior
26
Emotion
25
Willingness to pay
25
Zahlungsbereitschaftsanalyse
25
advertising
24
Product labelling
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Article
29
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Aufsatz in Zeitschrift
Case study
Article in journal
29
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English
29
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Rim, Hyejoon
2
Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Barchiesi, Maria Assunta
1
Basar, Berna
1
Benhari, Yamina
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Borden, Jonathan
1
Bögel, Paula Maria
1
Carbone, Anna
1
Castellan, Silvia
1
Costa, Roberta
1
Croney, Candace C.
1
Davis, Ingrid
1
Deng, Huixin
1
Elving, Wim J. L.
1
Ferguson, Mary Ann
1
Gaito, Marco
1
Gangadharbatla, Harsha
1
Golob, Urša
1
Ha-Brookshire, Jung E.
1
Hamelin, Nicolas
1
Hansen, Håvard
1
Harcar, Talha
1
Jančič, Zlatko
1
Joireman, Jeff
1
Kang, Eun Yeon
1
Kareklas, Ioannis
1
Kaur Ghuman, Mandeep
1
Khan Md. Raziuddin Taufique
1
Kim, Jwa K.
1
Kim, Sora
1
Kim, Yeonsoo
1
Koronaki, Eirini
1
Lah, Marko
1
Lanero-Carrizo, Ana
1
Lee, Yoon-Joo
1
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Journal of food products marketing
Journal of marketing communications
Journal of business ethics : JOBE
75
Journal of business research : JBR
70
Corporate social responsibility and environmental management
37
Journal of retailing and consumer services
31
International journal of hospitality management
30
The journal of brand management : an international journal
20
International journal of consumer studies
19
Psychology & marketing
16
The journal of product & brand management
16
International review on public and non-profit marketing
15
Cogent business & management
13
Corporate communications : an international journal
13
Journal of business ethics : JBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
International journal of contemporary hospitality management
12
Marketing intelligence & planning
12
The journal of services marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of hospitality marketing & management
11
European journal of marketing : EJM
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing management : MM
10
European research studies
9
International journal of advertising : the review of marketing communications
9
Journal of fashion marketing and management
9
The journal of consumer marketing
9
Business & society
8
Business strategy and the environment
8
Journal of travel and tourism marketing
8
Corporate reputation review : an international journal
7
Economic research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
The international journal of bank marketing : IJBM
7
Administrative Sciences : open access journal
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
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ECONIS (ZBW)
29
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29
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1
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
2
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
3
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon
;
Sung, Yoon Hi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
Saved in:
6
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
7
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
8
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
9
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
10
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
Saved in:
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