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~isPartOf:"Journal of global marketing"
~subject:"Designation of origin"
~subject:"Nationalkultur"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Book section"
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Search: subject:"Ursprungsregeln"
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Designation of origin
Nationalkultur
Rules of origin
18
Ursprungsregeln
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
9
Herkunftsbezeichnung
9
Markenimage
9
International marketing
5
Internationales Marketing
5
country of origin
5
National culture
4
Brand management
3
Markenführung
3
China
2
Chinese
2
Chinesisch
2
Confidence
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Consumer ethnocentrism
2
Emerging economies
2
India
2
Indien
2
Schwellenländer
2
South Korea
2
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Vertrauen
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Advertising effects
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Africa
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Afrika
1
Animosity
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Auslandsinvestition
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Automotive industry
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Brand
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Brand equity
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Brand familiarity
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Brand origin
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CETSCALE
1
Celebrity endorsement
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Celebrity-Werbung
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12
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Article in journal
Bibliografie
Book section
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12
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English
12
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Bagdare, Shilpa
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chung, Jae-eun
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Ellouzi, Meriam
1
Hamelin, Nicolas
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hwang, Sun-jin
1
Jo, Myung-soo
1
Kibret, Abiot Tsegaye
1
Kim, Chang-soo
1
Leung, Lai Cheung
1
Maher, Amro A.
1
Maier, Erik
1
Parker, R. Stephen
1
Pysarchik, Dawn Thorndike
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Rashid, Md Sanuwar
1
Roy, Subhadip
1
Shukla, Amit
1
Wilken, Robert
1
Zhao, Miao
1
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Journal of global marketing
Journal of international consumer marketing
12
Journal of business research : JBR
11
Asia Pacific journal of marketing and logistics
10
International marketing review
10
Journal of international marketing
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Cross cultural management : an international journal
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Country of origin effect : looking back and moving forward
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Journal of strategic marketing
2
Journal of world trade : law, economic policy, public policy
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The origins of goods : rules of origin in regional trade agreements
2
The world economy : the leading journal on international economic relations
2
Thunderbird international business review
2
World trade review
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics letters
1
Asia-Pacific journal of accounting & economics : APJAE
1
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ECONIS (ZBW)
12
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12
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
4
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
5
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
8
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
9
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
Saved in:
10
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
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