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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Relationship marketing
102
Brand management
83
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Werbewirkung
24
Luxusgüter
23
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134
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Article
192
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
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English
192
Author
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Ko, Eunju
6
Breugelmans, Els
4
Kim, Kyung Hoon
4
Bae, Joonheui
3
Campo, Katia
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Mattila, Pekka
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Baskin, Ernest
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Gustafsson, Anders
2
Haruvy, Ernan
2
Hult, G. Tomas M.
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Kincl, Tomas
2
Konuş, Umut
2
McColl-Kennedy, Janet R.
2
Ng, Mark
2
Nordfält, Jens
2
Oppewal, Harmen
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
900
Journal of retailing and consumer services
887
International journal of hospitality management
322
The journal of product & brand management
296
The journal of brand management : an international journal
256
Psychology & marketing
246
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Cogent business & management
154
International journal of consumer studies
152
Journal of travel and tourism marketing
151
The journal of services marketing
149
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
134
Journal of hospitality marketing & management
133
Journal of international consumer marketing
132
International journal of contemporary hospitality management
128
Journal of internet commerce
127
European journal of marketing : EJM
126
International journal of electronic marketing and retailing : IJEMR
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Journal of marketing
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing intelligence & planning
107
Tourism management : research, policies, practice
107
Journal of the Academy of Marketing Science
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Electronic commerce research
100
Technological forecasting & social change : an international journal
99
The service industries journal
99
Journal of strategic marketing
98
The international review of retail, distribution and consumer research
98
The journal of consumer marketing
97
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
95
International journal of advertising : the review of marketing communications
94
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ECONIS (ZBW)
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91
Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter
;
Baskin, Ernest
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
Saved in:
92
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
93
Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin
;
Sung, Yoon Hi
;
Cho, Chang-Hoan
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
Saved in:
94
Reflections on "assessing tourist behavioral intentions through perceived service quality and customer satisfaction"
Alén, Elisa
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 358-362
Persistent link: https://www.econbiz.de/10011962788
Saved in:
95
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
96
When beauty backfires : the effects of server attractiveness on consumer taste perceptions
Lin, Lily
;
Hoegg, JoAndrea
;
Aquino, Karl
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011930796
Saved in:
97
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
98
Online purchase paths and conversion dynamics across multiple websites
Park, Chang Hee
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011744481
Saved in:
99
I'll be watching you : shoppers' reactions to perceptions of being watched by employees
Esmark, Carol L.
;
Noble, Stephanie M.
;
Breazeale, Michael J.
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 336-349
Persistent link: https://www.econbiz.de/10011744852
Saved in:
100
Product touch and consumers' online and offline buying : the role of mental representation
Liu, Wumei
;
Batra, Rajeev
;
Wang, Haizhogn
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 369-381
Persistent link: https://www.econbiz.de/10011744863
Saved in:
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