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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Relationship marketing"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Relationship marketing
Service quality
Werbewirkung
Consumer behaviour
493
Konsumentenverhalten
493
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
102
Brand management
83
Markenführung
83
Online retailing
57
Online-Handel
57
Markenimage
49
Customer satisfaction
47
Kundenzufriedenheit
47
Dienstleistungsqualität
42
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
32
Marketingmanagement
32
E-commerce
29
Electronic Commerce
29
Social Web
28
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Retailing
25
Advertising effects
24
Sales promotion
24
Verkaufsförderung
24
Luxusgüter
23
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Article
209
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Article in journal
Article
Conference proceedings
Non-commercial literature
Aufsatz in Zeitschrift
211
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2
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English
211
Author
All
Grewal, Dhruv
8
Ko, Eunju
7
Kim, Kyung Hoon
5
Roggeveen, Anne L.
4
Aiello, Gaetano
3
Bae, Joonheui
3
Donvito, Raffaele
3
Evanschitzky, Heiner
3
Gustafsson, Anders
3
Kim, Juran
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Ruyter, Ko de
3
Vescovi, Tiziano
3
Wang, Jeff Jianfeng
3
Baskin, Ernest
2
Blut, Markus
2
Bolton, Ruth N.
2
Breugelmans, Els
2
Calantone, Roger J.
2
Campo, Katia
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donthu, Naveen
2
Ghaffar, Abdul
2
Hult, G. Tomas M.
2
Islam, Tahir
2
Jeon, Jung Ok
2
Joy, Annamma
2
Kim, Sang Jin
2
Kincl, Tomas
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Parrey, Shakir Hussain
2
Patrick, Vanessa M.
2
Patterson, Paul G.
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
923
Journal of retailing and consumer services
818
International journal of hospitality management
358
The journal of product & brand management
303
Psychology & marketing
266
The journal of brand management : an international journal
265
Journal of marketing communications
193
The journal of services marketing
180
Asia Pacific journal of marketing and logistics
177
International journal of advertising : the review of marketing communications
161
Journal of travel and tourism marketing
154
European journal of marketing : EJM
150
Cogent business & management
139
Journal of hospitality marketing & management
138
International journal of contemporary hospitality management
133
Journal of the Academy of Marketing Science
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Journal of international consumer marketing
122
Journal of marketing
122
International journal of consumer studies
116
Journal of strategic marketing
116
Marketing intelligence & planning
116
Journal of marketing research : JMR
115
Marketing letters : a journal of research in marketing
114
Journal of consumer research : JCR ; an interdisciplinary bimonthly
112
Journal of promotion management : innovations in planning and applied research
112
The service industries journal
111
Tourism management : research, policies, practice
111
International journal of internet marketing and advertising : IJIMA
110
The journal of consumer marketing
110
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
109
International journal of advertising : the quarterly review of marketing communications
108
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
100
International journal of retail & distribution management
99
Journal of fashion marketing and management
95
Journal of promotion management : JPM
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Services marketing quarterly
91
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ECONIS (ZBW)
211
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
5
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
6
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
7
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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