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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kamaiah, Bandi"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
8
Brand management
3
Customer value
3
Fashion
3
Kundenwert
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Mode
3
Relationship marketing
3
customer equity
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Digital platform
2
Digitale Plattform
2
Innovation
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Social Web
2
Social web
2
luxury brand
2
Augmented reality marketing
1
B2B
1
B2B marketing mix
1
Behaviour
1
Bekleidungsindustrie
1
Clothing industry
1
Collaborative consumption platform
1
Computerspiel
1
Cultural identity
1
Customer integration
1
Dienstleistung
1
Dienstleistungsinnovation
1
Dienstleistungssektor
1
Digitalisierung
1
Digitization
1
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7
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Article
9
Type of publication (narrower categories)
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Arbeitspapier
Article in journal
Aufsatz in Zeitschrift
Language
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English
Author
All
Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kamaiah, Bandi
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Ko, Eunju
10
Islam, Tahir
5
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Ghaffar, Abdul
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Han, Sang-Lin
3
Hunt, James M.
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Aoki, Kei
2
Baker, Andrew M.
2
Belk, Russell W.
2
Borders, Aberdeen Leila
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khan, Muhammad Mumtaz
2
Khare, Arpita
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
83
Journal of retailing and consumer services
16
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
11
Journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Praj̄nȧn : journal of social and management sciences
9
Technological forecasting & social change : an international journal
9
The IUP journal of applied economics
8
International marketing review
7
Journal of international marketing
7
Journal of strategic marketing
7
The Asian economic review : journal of the Indian Institute of Economics
7
The Indian economic journal
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of service research : JSR
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of foreign exchange and international finance : JFEIF
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The Indian journal of economics
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Margin : quarterly journal of the National Council of Applied Economic Research
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
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Source
All
ECONIS (ZBW)
9
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1
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9
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9
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1
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
2
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
3
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
6
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
7
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
8
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
9
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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