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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
Social web
Consumer behaviour
191
Konsumentenverhalten
191
Brand management
51
Markenführung
51
Beziehungsmarketing
37
Relationship marketing
37
Markenimage
31
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Emotion
23
Dienstleistungsqualität
21
Brand
20
Markenartikel
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
consumer behavior
14
Advertising effects
13
Werbewirkung
13
Marketing management
12
Marketingmanagement
12
Viral marketing
12
Virales Marketing
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
9
Confidence
8
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Article
76
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
76
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English
76
Author
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Ko, Eunju
4
Ghaffar, Abdul
3
Islam, Tahir
3
Kim, Juran
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Kyung Hoon
2
Kincl, Tomas
2
Mattila, Pekka
2
Ng, Mark
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sheikh, Altaf Ahmed
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Carlson, Les
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Chang-Hoan
1
Choi, Chang-Won
1
Choi, Jungin
1
Choi, Sunmee
1
Chun, Eunha
1
Chung, Christina
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
702
Journal of retailing and consumer services
603
International journal of hospitality management
291
The journal of product & brand management
270
The journal of brand management : an international journal
234
Psychology & marketing
198
Asia Pacific journal of marketing and logistics
137
Journal of travel and tourism marketing
137
The journal of services marketing
132
Journal of marketing communications
127
Journal of hospitality marketing & management
119
International journal of contemporary hospitality management
118
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Cogent business & management
114
European journal of marketing : EJM
114
International journal of internet marketing and advertising : IJIMA
114
International journal of consumer studies
107
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Journal of international consumer marketing
98
Tourism management : research, policies, practice
98
Journal of strategic marketing
93
Journal of marketing
92
Journal of the Academy of Marketing Science
92
Technological forecasting & social change : an international journal
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Marketing intelligence & planning
90
The service industries journal
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of promotion management : innovations in planning and applied research
82
International journal of advertising : the review of marketing communications
81
Journal of marketing research : JMR
81
Services marketing quarterly
81
The journal of consumer marketing
81
Marketing letters : a journal of research in marketing
79
Journal of global marketing
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Management science : journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
76
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
4
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
5
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
8
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
10
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
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