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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kundenintegration"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Dienstleistungsqualität
Kundenintegration
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Service quality
14
Customer integration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
satisfaction
5
Brand
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markenartikel
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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24
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
Author
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Kim, Kyung Hoon
2
Ko, Eunju
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Aoki, Kei
1
Bae, Joonheui
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Aberdeen Leila
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chang, Ya-Yuan
1
Cho, Seong Do
1
Collins, Nathalie
1
Fujita, Momoko
1
Ghaffar, Abdul
1
Grönroos, Christian
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Tahir
1
Itoo, Murtaza Hassan
1
Jang, Seochul
1
Jiang, Qi
1
Juric, Biljana
1
Kato, Takumi
1
Kim, Daekwan
1
Kim, Kyoungeun
1
Kim, Sang Jin
1
Kincl, Tomas
1
Lester, Deborah H.
1
Luo, Jieqiong
1
Murphy, Jamie
1
Nwokah, N. Gladson
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
333
Journal of business research : JBR
244
International journal of hospitality management
177
The journal of services marketing
154
The service industries journal
111
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of hospitality marketing & management
78
Journal of travel and tourism marketing
75
Journal of service research : JSR
74
International journal of contemporary hospitality management
70
Journal of service management
67
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
67
Service business
66
Journal of strategic marketing
65
Services marketing quarterly
62
Tourism management : research, policies, practice
62
Cogent business & management
55
The journal of business & industrial marketing
54
Journal of the Academy of Marketing Science
49
Asia Pacific journal of marketing and logistics
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
Journal of service research
43
The international journal of bank marketing : IJBM
43
The TQM journal : the international review of organizational improvement
42
SpringerLink / Bücher
40
Psychology & marketing
39
International journal of electronic customer relationship management : IJECRM
38
Marketing intelligence & planning
34
International journal of quality and service sciences
33
Journal of marketing
33
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
The journal of product & brand management
31
Total quality management & business excellence
30
Journal of marketing management : MM
29
European journal of marketing : EJM
28
Journal of retailing
28
Managing service quality : MSQ ; an international journal
28
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ECONIS (ZBW)
31
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31
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1
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
5
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
6
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
7
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
8
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
9
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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