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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Consumer behaviour
90
Brand management
63
Markenführung
63
Beziehungsmarketing
54
Relationship marketing
54
Brand image
35
Markenimage
35
Marketing management
29
Marketingmanagement
29
Customer satisfaction
25
Kundenzufriedenheit
25
Dienstleistungsqualität
20
Service quality
20
Brand
19
Markenartikel
19
Emotion
16
Social Web
15
Social web
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Innovation
14
Internet marketing
13
Online-Marketing
13
Customer integration
11
Innovation management
11
Innovationsmanagement
11
Kundenintegration
11
Lieferantenmanagement
11
Luxury goods
11
Luxusgüter
11
Supplier relationship management
11
International marketing
10
Internationales Marketing
10
Sustainability
10
B-to-B-Marketing
9
Business-to-business marketing
9
Designation of origin
9
Herkunftsbezeichnung
9
Nachhaltige Entwicklung
9
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65
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87
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3
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90
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90
Collection of articles of several authors
2
Sammelwerk
2
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1
Festschrift
1
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English
90
Author
All
Ko, Eunju
6
Kim, Kyung Hoon
4
Aiello, Gaetano
3
Bae, Joonheui
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Mattila, Pekka
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
Arora, Nilesh
1
Attaway, Jill P.
1
Babin, Barry J.
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Benjamin, Stefanie
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Leila
1
Boyle, Peter J.
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chang, Ya-Yuan
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
142
Journal of marketing communications
140
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of retailing
123
Journal of hospitality marketing & management
122
Marketing intelligence & planning
122
Cogent business & management
121
International journal of contemporary hospitality management
121
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
90
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1
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
5
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
6
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
9
How customer experience
management
reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
10
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
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