//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~source:"econis"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
31
Marketingmanagement
31
Marketing theory
12
USA
9
United States
9
Consumer behaviour
7
Konsumentenverhalten
7
Marketing
7
macromarketing
6
Economic history
4
Wirtschaftsgeschichte
4
Advertising
3
Brand
3
Brand management
3
Business history
3
Geschichte
3
History
3
Markenartikel
3
Markenführung
3
Unternehmensgeschichte
3
Werbung
3
marketing theory
3
sustainability
3
Bibliometrics
2
Bibliometrie
2
Canada
2
Einzelhandel
2
History of marketing thought
2
Italien
2
Italy
2
Kanada
2
Marketing strategy history
2
Promotion history
2
Retail trade
2
1879-1920
1
1900-1914
1
1900-1928
1
1928-1939
1
1928-2000
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Wooliscroft, Ben
2
Biehl-Missal, Brigitte
1
Conejo, Francisco
1
Dimitrova, Boryana
1
Gaski, John F.
1
Higham, James
1
Hyman, Michael R.
1
Ingenbleek, Paul T. M.
1
Kloppenborg Madsen, Erik
1
Mitchell, Robert W.
1
Pedersen, Kurt
1
Rosenbloom, Bert
1
Saren, Michael
1
Shapiro, Stanley J.
1
Shaw, Eric H.
1
Stinerock, Robert
1
Tadajewski, Mark
1
Wensley, Robin
1
Yan, Qiang
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
3
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
6
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
7
From price theory to marketing management : Danish contributions 1930 - 1960
Kloppenborg Madsen, Erik
;
Pedersen, Kurt
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10009758441
Saved in:
8
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
9
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
10
The marketing mix paradigm and the Dixonian systems perspective of marketing
Rosenbloom, Bert
;
Dimitrova, Boryana
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008936949
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->