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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand management"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Brand management
Viral marketing
Consumer behaviour
2,104
Konsumentenverhalten
2,103
Einzelhandel
670
Retail trade
670
Relationship marketing
650
Beziehungsmarketing
649
Customer satisfaction
502
Kundenzufriedenheit
500
Service quality
406
Dienstleistungsqualität
405
Online retailing
395
Online-Handel
395
Markenführung
315
Brand image
282
Markenimage
282
Social Web
241
Social web
241
E-commerce
210
Electronic Commerce
209
Internet marketing
207
Online-Marketing
206
Emotion
189
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174
Tourism
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Tourismus
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Virales Marketing
149
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Urlaubsverhalten
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Park, Jungkun
9
Dwivedi, Yogesh Kumar
6
Prentice, Catherine
6
Rana, Nripendra P.
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Septianto, Felix
5
Liu, Chih-Hsing
4
Baumann, Chris
3
Casidy, Riza
3
Cheung, Man Lai
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Jebarajakirthy, Charles
3
King, Ceridwyn
3
Konuk, Faruk Anıl
3
Kumar, Jitender
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Quach, Sara
3
So, Kevin Kam Fung
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Baabdullah, Abdullah Mohammed
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of business research : JBR
737
The journal of brand management : an international journal
556
The journal of product & brand management
395
International journal of hospitality management
196
Psychology & marketing
168
European journal of marketing : EJM
156
Journal of marketing communications
148
Tourism management : research, policies, practice
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of marketing management : MM
124
Asia Pacific journal of marketing and logistics
123
Industrial marketing management : the international journal for industrial and high-tech firms
121
Marketing intelligence & planning
117
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing
108
Journal of strategic marketing
103
International journal of contemporary hospitality management
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of the Academy of Marketing Science
97
Journal of advertising research
94
Journal of travel and tourism marketing
92
Marketing letters : a journal of research in marketing
92
The IUP journal of brand management : IJBRM
92
Journal of promotion management : innovations in planning and applied research
89
International journal of advertising : the review of marketing communications
86
Journal of marketing research : JMR
85
Cogent business & management
81
Journal of international consumer marketing
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Journal of hospitality marketing & management
75
Journal of promotion management : JPM
75
International journal of advertising : the quarterly review of marketing communications
71
International journal of consumer studies
71
Journal of fashion marketing and management
71
Journal of global marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of retailing
70
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
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ECONIS (ZBW)
449
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449
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
8
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
9
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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