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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Loyalty"
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Search: subject:"Beziehungsmarketing"
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Emotion
Loyalty
Beziehungsmarketing
168
Relationship marketing
168
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
94
Markenführung
94
Brand image
74
Markenimage
74
Brand
66
Markenartikel
66
Customer satisfaction
49
Kundenzufriedenheit
49
Dienstleistungsqualität
30
Service quality
30
Brand loyalty
28
Social Web
25
Social web
25
Markentreue
23
Internet marketing
18
Online-Marketing
18
Customer integration
17
Kundenintegration
17
Hotel industry
16
Hotellerie
16
Gastronomie
14
Restaurant industry
14
loyalty
14
brand loyalty
12
Viral marketing
11
Virales Marketing
11
Confidence
10
Vertrauen
10
customer engagement
10
Marketing management
9
Marketingmanagement
9
Customer value
8
Holiday behaviour
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Kundenwert
8
Tourism marketing
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27
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27
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Fetscherin, Marc
2
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Back, Ki-Joon
1
Back, Ki-joon
1
Baker, Melissa A.
1
Batista-Foguet, Joan M.
1
Bougoure, Ursula S.
1
Cai, Ruiying
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Chi, Christina Geng-Qing
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Frasquet Deltoro, Marta
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Han, Heesup
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Huang, Zhuowei
1
Hyun, Sunghyup Sean
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Iglesias, Oriol
1
Jai, Tunmin Catherine
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Kardes, Frank R.
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Kaufmann, Hans Rüdiger
1
Khandeparkar, Kapil
1
Kim, Haemi
1
Kim, Insin
1
Kim, Kawon Kathy
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
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1
Leung, Lai Cheung
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of brand management : an international journal
Journal of business research : JBR
71
Journal of retailing and consumer services
70
International journal of hospitality management
54
The journal of services marketing
34
Tourism management : research, policies, practice
19
Journal of business ethics : JOBE
15
Service business
14
The journal of business & industrial marketing
14
The journal of product & brand management
14
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
10
Journal of service theory and practice : JSTP
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of customer behaviour
9
Journal of service management
9
The service industries journal
9
International journal of quality and service sciences
8
Journal of hospitality marketing & management
8
Journal of marketing analytics : JMA
8
Journal of service research : JSR
8
Journal of the Academy of Marketing Science
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
Tourism management perspectives : TMP
8
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of retailing
7
Sport management review
7
Australasian marketing journal
6
International journal of bank marketing
6
International journal of retail and distribution management
6
Journal of Islamic marketing
6
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ECONIS (ZBW)
27
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
6
The effects of intragroup guanxi interaction on customers' intentions to complain
Xu, Xing'an
;
Chi, Christina Geng-Qing
;
Cai, Ruiying
;
Pan, Li
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1411-1435
Persistent link: https://www.econbiz.de/10013387411
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
9
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
10
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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