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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Advertising effects
Customer satisfaction
Markenführung
Consumer behaviour
600
Konsumentenverhalten
600
Brand management
298
Brand image
241
Markenimage
241
Brand
203
Markenartikel
201
Beziehungsmarketing
156
Relationship marketing
156
Kundenzufriedenheit
107
Dienstleistungsqualität
80
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80
Hotel industry
78
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78
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72
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Internet marketing
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Johnson, Lester W.
5
Baloglu, Seyhmus
4
Baxter, Stacey M.
4
Han, Heesup
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Liu, Chih-Hsing
3
Mavondo, Felix
3
Mirzaei, Abas
3
Phau, Ian
3
Prayag, Girish
3
Ramkissoon, Haywantee
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Tang, Liang
3
Valette-Florence, Pierre
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Wiedmann, Klaus-Peter
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Abratt, Russell
2
Anusree, M. R.
2
Assaker, Guy
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Casidy, Riza
2
Chen, Haipeng
2
Confente, Ilenia
2
Dens, Nathalie
2
Dewnarain, Senika
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Fan, Alei
2
Fernandes, Teresa
2
Gil Saura, Irene
2
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of business research : JBR
636
Journal of retailing and consumer services
589
The journal of product & brand management
292
International journal of hospitality management
257
Journal of marketing communications
176
Psychology & marketing
171
International journal of advertising : the review of marketing communications
153
Asia Pacific journal of marketing and logistics
142
European journal of marketing : EJM
131
Cogent business & management
125
The journal of services marketing
117
Journal of travel and tourism marketing
112
Journal of promotion management : innovations in planning and applied research
111
International journal of contemporary hospitality management
105
International journal of advertising : the quarterly review of marketing communications
98
Journal of strategic marketing
98
Marketing letters : a journal of research in marketing
95
Journal of promotion management : JPM
94
International journal of internet marketing and advertising : IJIMA
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Marketing intelligence & planning
92
Journal of international consumer marketing
85
Tourism management : research, policies, practice
84
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Journal of the Academy of Marketing Science
79
International journal of consumer studies
78
Journal of marketing
74
Journal of global marketing
70
The journal of consumer marketing
70
The service industries journal
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Services marketing quarterly
68
Journal of advertising research
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of marketing research : JMR
66
International journal of electronic marketing and retailing : IJEMR
64
SpringerLink / Bücher
64
Journal of retailing
63
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ECONIS (ZBW)
389
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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