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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Markenführung"
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Search: subject:"Hotel industry"
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Markenführung
Hotel industry
199
Hotellerie
199
Consumer behaviour
77
Konsumentenverhalten
77
Dienstleistungsqualität
47
Service quality
47
Customer satisfaction
46
Kundenzufriedenheit
46
Beziehungsmarketing
39
Relationship marketing
39
Tourism employees
27
Tourismusberufe
27
Internet marketing
25
Online-Marketing
25
Arbeitszufriedenheit
21
Job satisfaction
21
Employee retention
16
Hospitality industry
16
Mitarbeiterbindung
16
Viral marketing
16
Virales Marketing
16
hotel industry
16
Environmental management
15
Gastgewerbe
15
Online retailing
15
Online-Handel
15
Social Web
15
Social web
15
Umweltmanagement
15
Arbeitsverhalten
14
Brand management
14
China
14
Emotion
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Work behaviour
14
Brand image
13
Holiday behaviour
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Markenimage
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Urlaubsverhalten
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hotels
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Baloglu, Seyhmus
1
Bernal, Pedro Mir
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Curtis, Catherine
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Faulk, Saskia
1
Fong, Lawrence Hoc Nang
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Hung Trong Hoang
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Lee, Hyong-june
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Nga Thi Thuy Ho
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Topcuoglu, Esra
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Journal of hospitality marketing & management
International journal of hospitality management
41
International journal of contemporary hospitality management
22
Tourism management : research, policies, practice
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of business research : JBR
8
Journal of travel and tourism marketing
8
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
7
Harvard business review : HBR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of vacation marketing : an international journal
6
The Cornell hospitality quarterly
6
Journal of hospitality and tourism insights
4
Journal of retailing and consumer services
4
Tourism management perspectives : TMP
4
Administrative Sciences : open access journal
2
Business strategy and the environment
2
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
2
Hospitality & Tourism : managerial perspectives & practices
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of revenue and pricing management
2
Journal of vacation marketing
2
Strategic hospitality leadership : the Asian initiative
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The journal of brand management : an international journal
2
The real estate finance journal
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism review : the official journal of the AIEST
2
Acta Universitatis Danubius / Oeconomica
1
Annals of tourism research : ATR ; a social sciences journal
1
Appraisal journal
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building consumer-brand relationship in luxury brand management
1
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ECONIS (ZBW)
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
3
The influence of leadership commitment to service quality on hotel employees' brand citizenship behavior : a mediation and moderation analysis
Hung Trong Hoang
;
Nga Thi Thuy Ho
;
Nguyen, Ninh
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 369-395
Persistent link: https://www.econbiz.de/10013177434
Saved in:
4
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
7
An examination of the role of internal brand management : impact of contractual models
Koo, Bonhak
;
Curtis, Catherine
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 503-525
Persistent link: https://www.econbiz.de/10012256147
Saved in:
8
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
9
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
10
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
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