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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
629
Konsumentenverhalten
629
Beziehungsmarketing
153
Internet marketing
153
Online retailing
153
Online-Handel
153
Online-Marketing
153
Relationship marketing
153
Social Web
133
Social web
133
Brand management
106
Markenführung
106
Electronic Commerce
96
Markenimage
80
Viral marketing
78
Virales Marketing
78
Customer satisfaction
60
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60
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52
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52
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49
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49
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45
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Grewal, Dhruv
3
Kukar-Kinney, Monika
3
Pauwels, Koen
3
Verhoef, Peter C.
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Brasel, S. Adam
2
Chen, Qimei
2
Currim, Imran S.
2
Eisend, Martin
2
Farhat, Kashif
2
Gensler, Sonja
2
He, Yi
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2
Hollebeek, Linda D.
2
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2
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2
Johnen, Marius
2
Kalyanam, Kirthi
2
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2
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2
Leonhardt, James M.
2
Luna-Nevarez, Cuauhtemoc
2
Mafael, Alexander
2
Mintz, Ofer
2
Mokhtar, Sany Sanuri Mohd
2
Mu, Jifeng
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Pezzuti, Todd
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Riquelme, Isabel P.
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Abdullah, A. B. M.
1
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1
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of the Academy of Marketing Science
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
175
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175
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1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
4
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
5
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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