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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Firmenimage
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Einzelhandel
6
Retail trade
6
Relationship marketing
5
Konsumentenverhalten
4
Emerging economies
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Schwellenländer
3
Customer satisfaction
2
Customer value
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Kundenwert
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Kundenzufriedenheit
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Online-Handel
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Grewal, Dhruv
19
Verhoef, Peter C.
17
Pauwels, Koen
10
Breugelmans, Els
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Roggeveen, Anne L.
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Campo, Katia
7
Neslin, Scott A.
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Shankar, Venkatesh
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Malthouse, Edward C.
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Nordfält, Jens
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Ratchford, Brian Thomas
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Ruyter, Ko de
6
Blut, Markus
5
Labrecque, Lauren I.
5
Noble, Stephanie M.
5
Burton, Scot
4
Evanschitzky, Heiner
4
Gensler, Sonja
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Hofacker, Charles F.
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Hoffman, Donna L.
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Krafft, Manfred
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Lehmann, Donald R.
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Levy, Michael
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Monroe, Kent B.
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Noort, Guda van
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Novak, Thomas P.
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Oppewal, Harmen
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Patrick, Vanessa M.
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Skiera, Bernd
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Biswas, Abhijit
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Biswas, Dipayan
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Brady, Michael K.
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Chintagunta, Pradeep K.
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Cronin, J. J.
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Currim, Imran S.
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Dass, Mayukh
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Eigenraam, Anniek W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing
Journal of business research : JBR
81
Journal of retailing and consumer services
16
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Technological forecasting & social change : an international journal
9
International marketing review
7
Journal of strategic marketing
7
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of service research : JSR
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
MSI reports : working paper series
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
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Source
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ECONIS (ZBW)
8
Showing
1
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8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
How dispersive opinions affect consumer decisions : endowment effect guides attributional inferences
Xie, Guangming
;
Lü, Kevin
;
Gupta, Suraksha
;
Jiang, Yushi
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10013270700
Saved in:
2
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
3
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
4
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
5
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
6
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
7
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
8
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
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