//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies"
~subject:"Mobile communications"
~subject:"Mobilkommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Communication"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile communications
Mobilkommunikation
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
17
Online-Marketing
17
Mobile marketing
14
Breitbandkommunikation
13
Broadband communications
13
Mobile Marketing
13
Beziehungsmarketing
10
Business model
10
Geschäftsmodell
10
Relationship marketing
10
Information technology
9
Informationstechnik
9
Social Web
9
Social web
9
Mobile Anwendung
7
Mobile Business
7
Mobile application
7
Mobile business
7
Communication media
6
Innovation diffusion
6
Innovationsdiffusion
6
Kommunikationsmedien
6
Media industries
6
Media usage
6
Mediennutzung
6
Mediensektor
6
Mobile phone
6
Mobiltelefon
6
Advertising
5
Brand management
5
Fernsehen
5
Greece
5
Griechenland
5
Internet
5
Markenführung
5
Marketing management
5
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
43
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
46
Author
All
Shankar, Venkatesh
5
De Marez, Lieven
4
Evens, Tom
4
Schuurman, Dimitri
4
Ballon, Pieter
3
Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Spann, Martin
2
Abadie, Fabienne
1
Abhishek, Vibhanshu
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Arden, Christine M.
1
Bacile, Todd J.
1
Bohlin, Erik
1
Braet, Olivier
1
Buoye, Alexander
1
Chamizo, Javier
1
Cheng, T. C. E.
1
Choi, Jeonghye
1
Chu, Junhong
1
Colomo-Palacios, Ricardo
1
Constantiou, Ioanna D.
1
Datta, Hannes
1
De Moor, Katrien
1
Delaere, Simon
1
Donaldson, Jeff
1
Economides, Anastasios A.
1
Feijóo, Claudio
1
Fong, Nathan M.
1
Forge, Simon
1
Fung, Richard Y. K.
1
Gao, Tao Tony
1
García-Crespo, Angel
1
García-Murillo, Martha
1
Goehring, Jody
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Grousopoulou, Amalia
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing
communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
6
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
9
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
10
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->