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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
14
Celebrity-Werbung
14
Advertising effects
10
Werbewirkung
10
Consumer behaviour
4
Konsumentenverhalten
4
Athletes
3
Marketing management
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Agnihotri, Arpita
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Journal of international consumer marketing
Marketing letters : a journal of research in marketing
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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14
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1
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
2
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
3
Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
Saved in:
4
Examining the impact of celebrity endorsements across consumer segments : an empirical study of Tiger Woods' endorsement effect on golf equipment
Derdenger, Timothy P.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011876244
Saved in:
5
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
6
The value of winning : endorsement returns in individual sports
Gerritsen, Dirk F.
;
Rheenen, Saskia van
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011730649
Saved in:
7
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
8
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
9
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
10
Consumers' online responses to the death of a celebrity
Radfort, Scott K.
;
Bloch, Peter H.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009723170
Saved in:
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