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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~person:"Torres, Ivonne M."
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Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
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6
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6
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6
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Fetscherin, Marc
Torres, Ivonne M.
Phau, Ian
9
Khare, Arpita
7
Johnson, Lester W.
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Grappi, Silvia
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Ilicic, Jasmina
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4
Zarantonello, Lia
4
Zhang, Dan
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Arora, Amit
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Arora, Anshu
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Casidy, Riza
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Chikweche, Tendai
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Kara, Selcan
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Lee, Sangwon
3
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of consumer marketing
5
The journal of product & brand management
4
Journal of business research : JBR
3
Journal of marketing communications
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing
1
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
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Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce research : JECR
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Journal of internet commerce
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
4
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
Saved in:
7
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
8
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
9
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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